March 8, 2010
Posted by: Adam
This Ignite talk, presented by Syyn Labs president Adam Sadowsky, gives an interesting behind-the-scenes look at the process of the OK Go “This Too Shall Pass” Rube Goldberg video.
To see more Ignite talks, check out http://www.igniteshow.com.
Ignite is an ongoing series of speedy presentations. They range from building multi-person pogo sticks to hacking chocolate. Any topic that geeks hold dear. Each speaker gets only 5 minutes and 20 slides that auto-advance every 15 seconds.
To see more work from Syyn Labs, check out http://www.syynlabs.com
March 6, 2010
Posted by: Adam
Here’s a short and sweet blog post by Seth Godin that is a good reminder of how easy it to fall into the status quo. Brilliant use of the phrase ‘real art.’
“I wonder if real art comes when you build the thing that they don’t have a prize for yet.”
Full post >>
March 2, 2010
Posted by: Adam
Check out the new OK Go music video featuring a beautifully executed Rube Goldberg machine. I don’t even want to guess how many hours of trial and error this took, not to mention the number of takes.
When the rock band OK Go, famous for their viral videos including the spectacular and award winning “treadmills video”, wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not “overbuilt” or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.
http://www.vimeo.com/9543537
This is a really great test by Chris Cairns of live audio performance and Digital Holograms. All for real and unedited in post. I guess it’s a little silly in some ways but they pulled it off so well. Check it out i think you’ll dig it!
On the way back from Blind Bob’s today, we passed this oddity by the railroad bridge at the Keowee/Third Street intersection.
It’s a television with a hole in the screen, a red stream of paint pouring out of it and down a 20 foot concrete wall. It’s such a mystery that from the backseat, I demanded that we turn the car around to drive past it again. Alison even stopped long enough for me to snap this photo.
Is this art? I say yes, partly because of all the other questions I can’t get out of my head.
Why is it there? Who put it there? How many times have I driven by this TV without noticing it? Are there other pieces like this throughout the city that I’ve never noticed? And, is there something inside the TV?
What do you think?
If anyone knows anything about this TV, please tell me!
Recently, we’ve made a lot of noise about the Grand Opening of our new online store, Real Mart. If you haven’t noticed, we’ve also created a feature on www.realartusa.com plugging it’s launch.
My video-lovin’ comrade Brian Ward took a moment to write a description of our process, and included some photos of the video shoot and after effects editing. Very cool write-up. Check it out here:
http://www.braindraw.com/2010/02/work-real-mart-grand-opening.html
February 24, 2010
Posted by: Circa71
It’s that time of year again—The Greater Dayton Advertising Association’s Hermes Awards. A time to look back on all the work we’ve done collectively over the past year and a time to go out on the town to socialize with over 300 fellow Dayton area creative, marketing and advertising professionals. This year’s event was held at the Dayton Masonic Center and featured a moving video tribute to one of Dayton’s long-time and best loved designer, teacher and friend, Dan Johnson. Read More »
February 23, 2010
Posted by: Circa71
Flyfire, a project initiated by the SENSEable City Laboratory in collaboration with ARES Lab, aims to transform any ordinary space into a highly immersive and interactive display environment.
In its first implementation, the Flyfire project sets out to explore the capabilities of this display system by using a large number of self-organizing micro helicopters.
February 22, 2010
Posted by: Tom
Our newest roommates in the Dayton office have made the top 5 in Vimeo’s Beyond the Still Contest. The contest has a pretty sweet premise – each short video is based on a provided still frame. They had Vincent Laforet create the first chapter and have opened it up to the community to continue the story. The RA offices (and condo) are featured throughout their piece. Watch and vote for their entry here (Their video is titled “Alderwood – Chapter 2″). Vote by this Thursday, February 25. You have to be a vimeo member to vote, but it’s a painless signup process.
