Tracka2 – Swallow it, Follow it (http://www.tracka2.com/)

“A high-fibre cereal bar with a GPS tracking device buried in it, so you can track your ‘load’. Delightful.”

Tracking our feces… why didn’t I think of that?

Hmm, this does sound delightful. Oh, think of the wonderful possibilities… who wouldn’t want to know their poo-path? I mean, what if it got stuck somewhere? Did some alien race intercept it in order to learn more about us through our excrement? Most of us probably assume it goes through a series of tubes (no, not the internet) and eventually finds it’s way to some sewage treatment plant, but do we really know? Maybe some sewer system traffic analyst (is there such a thing? was that a pun?) somewhere would want to know the results of such an experiment.

If you bothered to click on the link, I’m sure you’ll quickly realize that this is a fake website, and sadly, a fake product. However, the crew at POKED in London have come up with a great way to inspire creativity in their group and keep things light and fun. I’m not sure about the details, but it looks as if they spend a full 24 hours working up crazy ideas and coming up with supporting marketing material. See more of these ideas on their HACKED blog post.

Is anyone seeing more details about HACKED? Maybe someone at POKED could inform us. Either way, looking through the rest of their website, I’m liking what I’m seeing. Definitely worth a gander.