February 22, 2012

Ro-Bros: The Final Day

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It all comes down to today: the final day in the most unbelievable battle ever. It’s the final day to earn yourself an official championship belt, using only your mouse. And at the end of today, one bot will be the ultimate victor.

Ro-Bros closes down for good at 10pm tonight, so get your punches in while you can. Thank you, battle testers!


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February 2, 2012

Let The Ro-Bros Battles Begin!

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After months of brewing, a battle has broken out inside the Real Art walls. Now you can choose a side and jump in.

Through rounds of covert testing, both prototypes have proven themselves. At Ro-bros.com, you control one of these incredible fighting bots. With your keyboard. And you can watch the whole bout go down in a live feed on the site.

We were shooting for an experience every bit as out there as The Santa Claw, but different … and maybe even more crazy. So we wired up these two Ro-Bros to pick up online commands and attached sensors that measure the force of each blow dealt. In our battle arena, you’re fighting against another online opponent, so start mapping out your strategy now.

Experience the battle for yourself at www.ro-bros.com.


January 30, 2012

It’s Official: Working Here is Awesome

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We’re honored to be in today’s Dayton Daily News’ List of Top Workplaces for 2012. Real Art is featured as one of the Top 30 Small Companies, with an especially high score in the “New Ideas” category.

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January 27, 2012

2011 Cincinnati Children’s Annual Report

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It’s always great to work on projects that are packed full of purpose, and the Cincinnati Children’s Annual Report is just that. It’s one of our favorite annual projects at Real Art, not only because the end product is a unique, tangible piece, but because we get to work with so many great people along the way—to name a few: Writer and Project Director, Bea Katz; Photographer, Ryan Kurtz; and the people at Wendling Printing.

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January 26, 2012

Ahoy!

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Ethan Muller's Face

Hi there! My name is Ethan Muller. I’ll be an extern at Real Art for the next three weeks (14 days if you want to get technical). As you can see in my picture, I’m pretty excited about it. I’m a student at the School of Advertising Art in Dayton, and if all goes according to plan, I’ll graduate at the end of next May. That’s exciting, too.

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January 17, 2012

We’re Hiring: Printern

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We’re looking for a “Printern” to join our Dayton team. What’s a Printern, you ask? Well, it’s a print design intern who gets the awesome opportunity to work with our amazing print team. The Printernship is a paid opportunity and requires a 3-month commitment—25-40 hour per week—beginning in mid-February.  Read More »


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January 11, 2012

The Battle Begins

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Ro-Bros Poster

Remember last year, when we built the world’s largest claw game and invited everyone to play online? The response was amazing—over 100,000 people played from all over the world. The Santa Claw even spent a week in the Gizmodo Gallery in NYC. Since we packed it all up, people have been asking what’s next.  Read More »


January 10, 2012

Getting the Word Out

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Every year, Razorfish asks its top thinkers and experts to take stock of how emerging technology and cultural shifts have affected digital marketing. The result is their Outlook Report. Previous years saw the Outlook Report published as a series of articles and distributed to clients and vendors as both a book and online as a PDF.  Read More »


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January 9, 2012

Huge in 2012

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We have a little bit of huge news to share: The Santa Claw—the ginormous claw game we built for everyone to play on the web—was just listed in the 2012 Guinness World Records Gamer’s Edition as the Largest Claw Machine (Ever).  Read More »


January 3, 2012

Gone N.U.T.S.O: Case Study

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Now that the holidays are over, the Kmart Fab 15 program is officially a wrap. To celebrate, the Real Art Multimedia Team has released a behind-the-scenes look at the process behind their biggest video project of 2011. Check it out!


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© 2012 Real Art Design Group