The crew here at Real Art is always curious. We devour new design, technology, and culture. The constant inspiration keeps us ready to bring new ideas to life for our clients, and hey, when we come across an idea that is just right for one of our clients, we pass it along.

So, it doesn’t sound out of the ordinary that Real Art’s president/creative director Chris Wire gave a tip to Julia Fitzgerald, the chief digital engagement officer at Sears, about a new mobile retail campaign he’d seen. But it was a nice surprise to see that quick exchange end up in an article on Ad Age about putting your sales numbers aside and being just plain helpful to your clients.

We’re excited to be featured, and we think that the article shares some good advice: share the experience you’ve built with your clients and generally take good care of your relationships with a focus on the long term, whatever business you’re in. It’s the right thing to do, and it also pays off. The Ad Age article summed it up, “By focusing on the bigger picture, the client’s success and not your own, you create a bond that is more impenetrable and lasting for the long haul.”

Read more on AdAge.com.